This may be the single most-genius idea for promoting a band to come along in years.
Talk about an untapped market: Snuggies; Those giant blanket things with no backs that keep you warm while you listen to your copy of The Blue Album.
But I digress; I’ll let Weezer explain it:
[WARNING: THIS COMMERCIAL IS FULL OF WIN!!!]
The Weezer Snuggie will be available for $29.99 for purchase online. It arrives around the same day as the band’s latest album, Raditude. This new offering sees the band trying a brand-new approach, choosing to collaborate with a wide variety of musicians, songwriters and producers. The result of this collaborative effort is a collection of songs that amplifies Weezer’s musical trademarks- deep-digging pop hooks and raucous rock riffs- while at the same time breaking new ground for the band. Raditude features appearances by Lil’ Wayne, Jermaine Dupri and even a host of traditional Indian musicians
So are you convinced? Buying a Snuggie now? Think it’s just stupid? Confused as all hell and need to re-watch?
Tags: Pinkerton, Raditude, Rivers Cuomo, Snuggie, weezer
Make this viral and you get 1,000,000 internet dollars.
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I ordered mine ast night. REAL TALK.
WANT. Wait, did you really?