How Heineken pulled off the big soccer match trick. - PROTIP: It was “viral marketing.” Completely stealing from Chris and I proving the most genius media theory in the past 27 years, Heineken decided to stage an event that would force a bunch of Italian soccer fans to miss the big match between AC Milan and Real Madrid. After it was all said and done, [...]

PROTIP: It was “viral marketing.”

Completely stealing from Chris and I proving the most genius media theory in the past 27 years, Heineken decided to stage an event that would force a bunch of Italian soccer fans to miss the big match between AC Milan and Real Madrid. After it was all said and done, they all watched the game and Heineken logos were being shown while a string quartet played some music.

Here is the newly released “making of” video that pretty much makes the whole pointless idea seem a little more pointless. (feel free to FFW through this garbage.)

Yawn.

Let me just say something here; I love the internet and shit because it’s like, how I learn stuff and look at ladys falling and screaming and stuff. But this whole “We are doing shit only so you blog about it because we want the free press” thing is getting old. And by old I mean that everyone sucks at it.

Myley Cyrus sexting? (SEO GOLD) that’s a good “viral marketing” scheme.
Tricking a bunch of I-ties (eye ties?) into watching the soccer match they were already planning on missing? uhhhhh….

That’s like, imagine I trip you, and as you are falling face first into the pavement, I rotate the earth 90 degrees in the direction you are falling, so that when you finish falling you are exactly where you were before I tripped you, but now you experienced this crazy world-tilt thing I did.

Actually, that’s fucking cool. WAY cooler than a fucking string quartet. FUCK YOU HEINEKEN!