Looking to spread the word about your classic footwear brand? Why not call for musical efforts from three completely dissimilar musical acts that nobody would put together on one track in a million billion years! Well, that’s exactly what Converse did with their latest marketing opus “I’m a goner”
Two Parts Rock, One Part Swag
“I’m a Goner,” the new song from Matt and Kim featuring Soulja Boy and Andrew W.K, is available for download now.
Looking for your party anthem to end the summer off on a high note? Look no further. “I’m a Goner” will make you sing, dance, and party because life is too short to wait any longer.
LOL at “Two parts rock, one part swag” and “party anthem” (which is a pretty obvious attempt to corral in the fans of Andrew Wk here.) The whole thing sounds terribly forced, right? But then you listen to it and it’s really not horrible. It doesn’t make me want to buy sneakers at all, but i’ll probably download the free track.
Oh you want to hear it? Go here, there’s also a behind the scenes video. I don’t know how to feel about the world right now.
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